Use It or Lose It – Lincoln Gets Mercury Ad Money
What is one of the few positives about an auto maker closing up shop? Their money has to go somewhere. Lincoln is now the recipient of Ford Motor Company’s left over advertising funds, which were originally meant for the mighty Mercury.
According to Auto News: Ford Motor Co. will funnel all of the discontinued Mercury brand’s advertising budget into Lincoln, says the head of the Lincoln National Dealer Council. That will fund a Lincoln marketing blitz. “You’ll see a lot stronger presence in the advertising of Lincoln in 2011,” Bob Tasca Jr., chairman of the dealer council, told Automotive News. “We’ve got some pretty good products now. We just need to talk about them more.”
Ford declined to speak on the matter, but spokesman Christian Bokich wrote via e-mail: We are preparing the way for seven new or significantly refreshed vehicles to be launched in the next four years.
Ads are expected to highlight the 2011 MKX crossover, 2011 MKZ sedan and MKZ hybrid, pictured above. Tasca added Ford assured him that Lincoln designs will be distinct from Ford’s. Artists’ sketches of the redesigned 2013 MKZ sedan show it to be a far cry from the Ford Fusion, which the car is based on.
Source: Automotive News (Subscription Required)
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