As the press release reads: Designed with today’s upscale, urban consumer in mind, the Lincoln C concept brings the presence and elegance of a large Lincoln to a smaller, more efficient C-sized car.

Featuring a 1.6-liter EcoBoost engine and Ford’s all-new dry, dual-clutch PowerShift six-speed transmission, the Lincoln C concept achieves 43 mpg on the highway, while offering up an impressive 180 horsepower and 180 ft.-lbs. of torque. PowerShift and outstanding driving dynamics make the Lincoln C concept fun for the driver. Plus, a sophisticated human machine interface (HMI) and forward-thinking in-car connectivity technologies bring a whole new dimension to social networking, an important facet of modern customers’ active lifestyles.

The modern appearance of the Lincoln C reflects the timeless, iconic elements of the Lincoln DNA: sheer surfaces bounded by defined creases; a cantilevered roof extending from a strong C-pillar; a confident double-wing chrome grille; full-width tail lamps and rocker bright work.

The front end of the concept is unmistakably Lincoln. The signature grille encapsulates LED headlamps that – like the taillights – are made with prismatic optical elements that create depth and visual sophistication. A sculpted groove in the top of the front hood – which derives its shape from the Lincoln badge – adds a finishing touch to the grille of the car.

A low shoulder line combines with a strong, high belt line to create a sense of safety and privacy inside and outside of the vehicle.

An aluminum cantrail adds elegance to the concept by extending the beltline to the rear glass and breaking up the otherwise tall C-pillar. Aluminum is also visible inside the door apertures.

All in all it’s a concept we can all get behind, and may be a good direction to be headed in for a company that usually takes on larger vehicles.

Thanks to Jalopnik for the photos – and Lincoln for their Press Release